Toronto, Canada  ·  15 years experience

The senior operator
your business
needs.

Two disciplines. One operator. Fractional VP of Sales for B2B companies scaling beyond founder-led revenue. Accounting Practice Modernization for firms ready to move to cloud.

Book a free 30-min call No pitch. Just a conversation.
01
Fractional VP of Sales
For B2B SaaS and FinTech founders who need a sales system, a playbook, and a team.
→
02
Accounting Practice Modernization
For accounting firms moving from desktop to cloud — with a plan that protects your practice.
→
15+
Years in B2B Sales
$90M+
Revenue Managed
5,000+
Accounting Firms Served
10x
Revenue Growth Delivered
Companies and firms I've worked with
Intuit Canada
Ring.io
Resemble AI
Rogers Communications
Oak Computing
Ummah Hub
01
Fractional VP of Sales

Build your sales motion.
Without the full-time VP.

I work with B2B founders and operators at the moment when sales needs to stop being founder-led and start being scalable. You get a proven sales leader embedded in your business — without the full-time cost or hiring risk.

"We're closing deals but it's all founder-led and I can't scale it."

"We hired our first AE and it hasn't worked. We don't know why."

"We need a repeatable sales motion before our next fundraise."

"We can't afford a $250K VP of Sales but we need that expertise now."

"Our pipeline looks full but deals keep stalling after the demo."

What you get

A complete sales operator,
not just a strategy advisor.

I don't just tell you what to do. I build the systems, hire the people, and set up the infrastructure that makes your sales motion run.

🚀
GTM Strategy and Execution
Go-to-market strategy, channel selection, pricing input, and hands-on execution from first outbound to first enterprise close.
🏆
VP of Sales Leadership
Board reporting, sales org design, comp planning, QBRs, and the full scope of a VP of Sales at a fraction of the cost.
🎯
Sales Playbook and Process
ICP definition, messaging frameworks, discovery scripts, objection handling, and a repeatable close process.
👥
Hiring and Onboarding
First AE and SDR hiring criteria, comp design, ramp plans, and onboarding that gets reps productive fast.
📞
Rep Coaching and Performance
Call reviews, structured 1:1s, development plans, and frameworks that turn reps into consistent quota attainers.
🗺️
Territory Planning
Data-driven territory segmentation so reps focus on the right accounts and no revenue falls through the cracks.
🤖
AI-Powered Sales Ops
Live dashboards, AI-built territory plans, and prospecting systems that help your team prioritize and move faster.
📋
SQL and MQL Frameworks
Lead scoring, MQL to SQL handoff processes, and prospect list infrastructure so your team converts more.
📊
CRM and Pipeline Design
CRM setup, pipeline stages, forecasting frameworks, and dashboards that give you real revenue visibility.
Services

Three ways to work together.

All engagements start with a 30-day sales audit. Minimum 3-month commitment, month-to-month after that.

Advisory
4 hours / month
  • Weekly strategy call
  • Pipeline and deal reviews
  • Sales process critique
  • Slack and email access
  • 90-day revenue roadmap
MOST POPULAR
Fractional
2 days / month (~16 hrs)
  • Sales playbook development
  • ICP and messaging refinement
  • First rep hiring and onboarding
  • CRM setup and pipeline design
  • Rep coaching and call reviews
  • Weekly async updates
Embedded
3-4 days / month (~28 hrs)
  • Full sales team build-out
  • Compensation plan design
  • Board and exec reporting
  • Full-cycle deal management
  • GTM strategy and execution
  • Everything in Fractional
Best fit for
Founder-led sales to first hire
Seed to Series B
Outbound and pipeline build
Channel and partner sales
First revenue team
SMB and mid-market motion
Post-PMF scale
Industries
FinTech
Healthcare SaaS
Telecom
IT
Retail
02
Accounting Practice Modernization

Move your firm to cloud.
The right way.

15 years at Intuit Canada managing relationships with 14,000+ accounting firms. I've seen every reason practices stall and every way to move them forward. The move from desktop to cloud is not just a software change — it's a workflow change, a team change, and a client communication challenge.

"We know we need to move to cloud but we don't know where to start."

"Our staff is resistant to change and we can't afford disruption to our practice."

"We don't know how to communicate this transition to our clients without losing them."

"We tried to migrate before and it was a mess. We need a proper plan this time."

"We're not sure which cloud tools are right for our firm's size and client base."

What you get

Six ways I modernize your practice.

Hands-on consulting grounded in real experience helping accounting firms make this exact transition.

🔍
Cloud Readiness Assessment
A 2-week audit of your current workflows, team capacity, and client mix to map the right migration path for your firm.
🗺️
Migration Roadmap
A phased transition plan that moves your practice to cloud at the right pace — without disrupting your current client service.
👥
Staff Training and Adoption
Structured training program to get your team productive on cloud tools fast, with accountability built in from day one.
💬
Client Communication Playbook
Scripts, emails, and FAQs so your clients understand the change, trust the process, and stay with your firm through the transition.
💻
Tech Stack Selection
QuickBooks Online, payroll, payments, and integrations — the right tools for your firm's size, workflow, and client needs.
🤖
AI Workflow Integration
AI tools layered into your cloud workflow to automate repetitive tasks and free your team for higher-value advisory work.
Ahsan Tajammul
Ahsan Tajammul
Fractional VP of Sales
View LinkedIn
About

I'm a senior sales leader with 15+ years building and scaling revenue engines across B2B SaaS, FinTech, Healthcare SaaS, and telecom. At Intuit Canada, I led three successive mandates: building an offshore AM team in Manila from zero, standing up a mid-market cloud acquisition motion from scratch, and managing a $90M channel partner portfolio of 2,100 customers.

Through that work, I built deep expertise consulting 5,000+ accounting firms through their shift from desktop to cloud — understanding not just the technology, but the workflow, the people change, and the client communication challenge that comes with it.

Outside of Intuit, I've worked with early-stage companies like Ring.io and Resemble AI, helping them hire their first sales rep, build their playbook, and scale revenue 10x.

Now I bring that operator experience to two types of clients: B2B companies who need a Fractional VP of Sales, and accounting firms who need a trusted guide through modernization.

27%
ARPC increase at Intuit YoY
6x
Customer growth, mid-market
107%
Of $15M annual growth target
22%
YoY revenue growth delivered

Not sure which path fits?

Book a free 30-minute call. No pitch — just an honest conversation about where you are and what you need.

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