Fractional VP of Sales  ·  Toronto, Canada

The sales leader
your company
needs right now.

Senior sales leadership without the full-time cost, equity, or hiring risk. I build the motion, hire the team, and get revenue off your plate.

Book a free 30-min call No pitch. Just a conversation.
13+
Years in B2B Sales
$90M+
Revenue Managed
10x
Customer Growth
120%+
Quota Attainment
Who I work with

Does this sound familiar?

I work with B2B founders and operators at the moment when sales needs to stop being founder-led — and start being scalable.

"We're closing deals but it's all founder-led and I can't scale it."

"We hired our first AE and it hasn't worked. We don't know why."

"We need a repeatable sales motion before our next fundraise."

"We can't afford a $250K VP of Sales but we need that expertise now."

"We have no sales playbook — every rep is doing something different."

"Our pipeline looks full but deals keep stalling after the demo."

Companies I've helped grow
Intuit Canada
Ring.io
Resemble AI
Rogers Communications
Oak Computing
Ummah Hub
What you get

A complete sales operator —
not just a strategy advisor

I don't just tell you what to do. I build the systems, hire the people, and set up the infrastructure that makes your sales motion run.

🚀
GTM Strategy & Execution
Go-to-market strategy, channel selection, pricing input, and hands-on execution from first outbound to first enterprise close.
🏆
VP of Sales Leadership
Board reporting, sales org design, comp planning, QBRs, and the full scope of a VP of Sales — at a fraction of the cost.
🎯
Sales Playbook & Process
ICP definition, messaging frameworks, discovery scripts, objection handling, and a repeatable close process.
👥
Hiring & Onboarding
First AE and SDR hiring criteria, comp design, ramp plans, and onboarding that gets reps productive fast.
📞
Rep Coaching & Performance
Call reviews, structured 1:1s, development plans, and frameworks that turn reps into consistent quota attainers.
🗺️
Territory Planning
Data-driven territory segmentation so reps focus on the right accounts and no revenue falls through the cracks.
🤖
AI-Powered Sales Ops
Live dashboards, AI-built territory plans, and prospecting systems that help your team prioritize and move faster.
📋
SQL / MQL Frameworks
Lead scoring, MQL to SQL handoff processes, and prospect list infrastructure so your team converts more.
📊
CRM & Pipeline Design
CRM setup, pipeline stages, forecasting frameworks, and dashboards that give you real revenue visibility.
Services

Three ways to work together

All engagements start with a 30-day sales audit. Minimum 3-month commitment, month-to-month after that.

Advisory
4 hours / month
  • Weekly strategy call
  • Pipeline and deal reviews
  • Sales process critique
  • Slack and email access
  • 90-day revenue roadmap
MOST POPULAR
Fractional
2 days / month (~16 hrs)
  • Sales playbook development
  • ICP and messaging refinement
  • First rep hiring and onboarding
  • CRM setup and pipeline design
  • Rep coaching and call reviews
  • Weekly async updates
Embedded
3–4 days / month (~28 hrs)
  • Full sales team build-out
  • Compensation plan design
  • Board and exec reporting
  • Full-cycle deal management
  • GTM strategy and execution
  • Everything in Fractional
Ahsan Tajammul
Ahsan Tajammul
Fractional VP of Sales
View LinkedIn
About

I'm a senior sales leader with 13+ years building and scaling revenue engines across B2B SaaS, FinTech, and telecom. At Intuit Canada, I led three successive sales mandates: building an offshore AM team of 14 in Manila from zero, standing up a mid-market cloud acquisition motion from scratch, and managing a $90M channel partner portfolio of 2,100 customers.

Outside of Intuit, I've worked with early-stage companies like Ring.io and Resemble AI, helping them hire their first sales rep, build their playbook, and scale revenue 10x.

Now I bring that operator experience to B2B companies as a Fractional VP of Sales. You get a proven sales leader embedded in your business, without the full-time cost or risk.

27%
ARPC increase at Intuit YoY
6x
Customer growth, mid-market
14
Person offshore team built from zero
22%
YoY revenue growth delivered

Ready to build your sales motion?

Book a free 30-minute call. No pitch — just an honest conversation about where you're at with sales.

Book your free call →

Typically respond within 24 hours